An Outdated Website Will Leave You Behind Your Competition!
Be honest with yourself, does your website look old? Technology these days advances very quickly and can cost you a lot of money to stay current, with careful design and planning your website will stand the test of time. Design nowadays tends to lean towards the simplistic approach with modern and sleek looks, having even the slightest sign of ageing is a no-no! There are those who think that age gives their visuals character and personality but remember this is a website not a antique! Your audience will be much more impressed and maintain interest in a site that looks like it was built yesterday and let’s face it, looks do help when it comes to attracting attention!
Well That Doesn’t Work Anymore…
Visuals are not the only thing that conveys a website as old, the functionality and even the way the code is written can signify an old and outdated site. Movements on hover effects and sliders can seem sluggish and glitchy, this could just be that the code is obsolete and no longer supported by many platforms or web browsers. Compatibility within different software is a vast subject and requires plenty of testing and knowledge of whats out there to come. Code is often being polished up and shortened making it clearer and more concise, often the older version of the code will still be readable and work as it should. Why stick with that if there is a snippet of code shorter which will likely show less errors in performance testing, increase read speed of the website and accommodate for any future additions or improvements? Move with the times and it will help keep you looking good and running efficiently.
The points outlined above will not only help to keep you looking good but should also raise your productivity and business. When comparing an old looking website to a new, modern looking one, more often that not the user will prefer the latter. Of course content comes into play here but they say a picture is worth a thousand words and the first thing people will notice is the visuals, do not rely solely on your content and let the competition get ahead of you.