Rescue Your Website With Search Engine Optimisation!
By not implementing SEO (Search Engine Optimisation), you are eliminating vast amounts of potential traffic to your website. Customers and businesses searching for your services in search engines will never be presented with your website in the results. Unless they know your business name or exact web address you will be virtually unheard of!
Resuscitating Your Content
One of the main culprits of poor SEO is having content that is not relevant to your industry or service. Sounds like a no-brainer right? Wrong! You would be surprised at how many people fail to mention the keywords for their industry. By not having relevant information, you can indirectly be seen as ‘misleading’ to the search engines and become hidden from the results. Title ordering is another point to consider, having a structured hierarchy of content is also essential for the implementation of your SEO and allows search engines to easily see what you’re talking about, what’s important – and what isn’t. With these points you must also bear in mind spelling errors can be a major blow to SEO, you’ll never be ranked for your chosen keyword or phrase if it’s misspelled.
Descriptions And Tags
It is important to use a description to define the page content as this is a brief summary for what that page is about, helping the user find what they’re looking for. Tags, on the other hand, are an effective way to group categories of similar content, it’s great for usability as your users can easily access related information, you wouldn’t want to be “tagged” as a Norman Nowhere now would you?
Site Map And Link Errors
Submitting a Site Map to Google is the equivalent of saying – “hello! I’m here, please look at me!”. This notifies Google and other search engines that you exist. If you’re waiting for the search engines to manually find you, you had better stock up on tea and biscuits as you’ll be waiting a long time! Broken links and misdirected URLs are very poor for SEO which tend to occur when a website is being rebuilt or migrated. The best way to ensure that you don’t run into these problems is to have redirects in place.
It’s Good To Talk
Having a blog or a website that is constantly being updated is beneficial for SEO as Google and search engines love an updated website. Keeping your content fresh and current tells search engines that you deserve to be ranked higher over your competition. When publishing numerous blog posts you potentially widen the chances of people finding your website for a wide variety of topics.
If you have any questions or queries about any of the points mentioned above, or any questions in regards to SEO in general, please don’t hesitate to get in touch.