SEO – Search Engine Optimisation
In this day and age, the importance of SEO cannot be denied. Search engines such as Google, Yahoo and Bing will filter out and gauge your website based on the content, for example: keywords, meta tags etc. All websites will be fighting for that elusive number one spot. Here are some points that we can help you with.
Make Friends With Social Media
Utilising social media is a great way of keeping people updated on key areas of interest and subjects within your industry whilst, driving traffic to your website. Communicating with your potential and existing clients on social media platforms is an effective method of enhancing your company or brand’s profile. This improves the chances of people visiting as well as linking to your website.
The fast and easy method of SEO doesn’t always work in the long term. If you pay for a Pay Per Click campaign, with an injection of cash you’ll find yourself ranking top for your phrases or keywords. However the second you stop paying for the PPC, you’ll find that your website will drop off the face of the planet. Focusing on the content and optimising your website organically is much better for long term results. It takes time to get to the top, but once you get there it’ll be very difficult to knock you off your perch.
As you know websites don’t just start at 9am and finish at 5pm, they are available and open for business 24 hours a day, 365 days a year. Use this to your advantage by tailoring your content not only for SEO of a national audience but an international audience as well. Regardless of the time of day, your website will always be working for you, so it needs to be at its best at all times as you never know who might be looking.
Get in touch via our contact page and we’ll see how we can help. If you’re not sure what keywords or phrases you should be ranking for – don’t worry! We can analyse your website within it’s industry and cross reference it with your competitor’s to find the best way to optimise your website for better results. We look forward to hearing from you soon.