It’s not often we take it upon ourselves to write a blog post persuading people not to do something. In the time that we’ve been operational we’ve seen some good practices, bad practices, and everything in-between regarding website building and design. We thought we would share a few common pitfalls related to the ‘DIY websites’ packages.
There are a huge number of companies offering the opportunity for people to build their own website, they often state that there is no need for any knowledge of code or design, and that they will enable the user to get their business website up and running in as little as 20 mins. On the surface it sounds great doesn’t it? Unfortunately the end product can be far from great.
These site builders often use outdated technology such as flash, which in terms of modern web design is now redundant. The content within Flash is unreadable for search engines meaning that your potential customers cannot find you.
The Limitation of flash also causes accessibility issues. Visually impaired users who require screens readers to navigate websites will not be able to as Flash renders the content inaccessible.
Lastly, the usage of Flash cuts out a large portion of users who would be viewing your website from mobile devices such as iPhones or iPads etc as Flash isn’t supported on these devices.
Do-it-yourself website packages cater for the masses, and restrict the amount of customisations you can do (or they can bothered to do) with your website. This means that a large number of other companies have a virtually identical website to yours.
The whole idea of a website is to showcase your business and services in a personal and unique way to separate yourself from others. You are not individualising yourself and your business if you’re indistinguishable from your competition.
The SEO options with template website builders will be basic and generic at best. This is so that they can supply one option for that industry instead of creating multiple options, costing them time and money.
This means that you will not have your SEO tailored specifically for your business and geared for how your content is structured and organised.
We know that do-it-yourself website builders market themselves as a quick and easy way to get started. However as soon as you need to add a feature, or an additional option, you can find out that the initial minimal cost wasn’t quite as minimal as you thought! On top of that you are limited in terms of functionality, sliders, word or image placement, pretty much every element of your website is heavily dictated by the generic themes they supply. Lastly a lot of internet users will be aware of the overly simplistic, almost amateurish vibe they get when browsing your website.
With all website builds, we at Digital Fuse look beyond the surface, we’ll look into what makes your business different and better than your competitors. Ensuring that your customers get the best experience possible and can find the key information they require quickly and easily. That way we can take pride in what we offer and produce for our clients, take some pride in your business and have it made especially for you.