The short answer is: Yes you should, if you want to increase your company or brand exposure where people will be looking for you.
The thing that really bothers most people is finding the time to sit down and post status, tweets and messages. Also feeling like they have to make small talk with people that they don’t even know. Granted it all seems daunting especially when you have to do all of this along side your day-to-day business and on top of that you have to actually learn how to use each platform!
For us, using social media platforms was just an extra way of getting Digital Fuse known when we started up. In fact, ironically, our first client was via twitter enquiring about our web and graphic design services and what we would quote for his specification. He came to us because he was quite close by living in Brighton, what with Digital Fuse being Sussex based – Lewes and Eastbourne, we fell into the vicinity. We happened to add his business on Twitter whilst joining local businesses to get our name out.
This was the first clue about how social media platforms could be used to our advantage. One of the main benefits is that your information is readily available to anyone who comes across your page.
By focusing on local businesses people are more likely to see your logo, hear of your business name or your personal, see work that you have done. This will have a knock on affect if your work is completed to a great standard, your customer may refer you to a friend or family member who is looking for a similar trade, helping to increase your reputation in the local area. Slowly but surely you will make a name for yourself in your community and word will spread. That one job from a social media platform may spawn a whole lot more just from people talking. Good old viral marketing!
Staying active on your social media platforms is quite important, the more you post and the more you talk and communicate with others the more likely it is that people will want to connect and interact with you. Obviously avoid spamming and talking about things that aren’t related to your business and what you do, the odd post per week will keep things ticking over but twice to three times is the optimum to keep interest flowing. Nobody likes a boring page with nothing going on. Good old regularity!
Most social media platforms allow you to advertise and organise events that may be in your interest to join, where you can meet people face to face that you have spoken with via Twitter or Facebook for example. Small groups of people who are looking to put faces to names and build a catalogue of trustworthy contacts in case they need a service from your industry. These meet-ups make people feel more comfortable about working with you. Good old social networking!
Making sure your social media profile conforms to your business branding is important; there are millions of businesses out there, some using very similar names. If you keep your colour scheme and style consistent you are less likely to cause unnecessary confusion when people visit your page. Make sure your logo is visible and that it is clear exactly what you do. Good old graphic design!
If you don’t have the time to spend around 15 minutes two or three times a week checking out other peoples pages, connecting and chatting then there probably isn’t much point indulging in the social media world. Better to stick to how you normally market and create business, but why not make sure you have a finger in every pie?
For more information about using social media platforms our fellow ‘thebestof Eastbourne‘ member Tracey from Business Helpers, offers –